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“Business as usual” no longer serves us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.
Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago his first book showed how business leaders and consumers could use social media to build a better world.
Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We an actionable blueprint for how to harness the power of business to transform our lives and future.
THE BEST HOPE FOR BUSINESS
After multiple worldwide crises, we’re primed for the most expansive and substantive global evolution we’ve experienced since the Industrial Revolution. Business leaders are best positioned to facilitate meaningful change not only for our coffers—but for the collective good.
That starts with telling a different story. Editing, rewriting, and revising the whole business narrative. With better, more collaborative definitions of ‘growth’ and ‘success.’ It’s this combination of stakes, stakeholders, and story that’s different about this movement toward a more regenerative future.
Only business has the reach, resources, and responsibility to Lead this revolution. To rise to this, perhaps the greatest challenge humanity has ever faced – We must act accordingly, urgently—and collectively.
—Simon Mainwaring
The challenges facing humankind today are too big and too complex for government or philanthropy to meet alone. Business must step up. Lead With We is both a rally cry and a roadmap for collaborative leadership and how to harness that power in business to transform our lives and future.
Deval Patrick
former governor of Massachusetts & founder, Bain Capital Double Impact
Lead With We gets it right. We need a new narrative of what it means to lead: who leads, how, and to what end. It all begins [with] a shared collective purpose to create shared well being on a healthy planet. Society needs -- and the market is demanding -- leaders who design for interdependence, invest for justice, and account for all stakeholders.
Jay Coen Gilbert
CEO Imperative 21 / cofounder B Lab & the B Corp movement
Companies cannot survive in societies that fail. We need a new narrative for business -- and for our lives. In this passionate and powerful book Simon Mainwaring draws from years of experience working with leading edge companies to show us what this looks like in practice -- demonstrating how aligning our interests with those of the entire society can catalyze growth, build powerful brands, and ultimately create a private sector whose central goal is the good of the whole. The result is a roadmap for change that is both eminently actionable and deeply inspiring.
Rebecca Henderson,
Professor, Harvard Business School & author of Reimagining Capitalism in a World on Fire
ABOUT SIMON
Simon Mainwaring is founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes International Festival of Creativity; host of “Brands With Purpose” series with the Harvard Business School Association of Boston; member of the Steering Committee of Sustainable Brands, Forbes Business Council, and Royal Society of Arts in London.
Simon was a Real Leaders Top 50 Keynote Speakers in the World and was on the cover of the National Speaker’s Magazine (U.S.). He has been featured in BBC World News, The Guardian, Advertising Age, Fast Company, and Inc., among others. For Forbes, he writes the influential column, “Purpose At Work.”
His company, We First, was a Real Leaders’ Top 100 Impact Companies in the US, as well as a B Corp ‘Best For the World’ Honoree. Simon’s first book,
We First, was a
New York Times,
Wall Street Journal, and
Amazon bestseller, and was named Best Marketing Book of the Year by strategy+business
Timely and compelling, this book’s message is simple:
The future of profit is people’s purpose, aligned.
Lead With We is a radical reimagining and reengineering of business based on the idea of collectivized purpose, showing how we live, work, and grow together in new ways that restore and protect the social and living systems on which all of our futures depend.
ORDER THE BOOK
What You WILL DISCOVER
LEAD
- Leadership has never been more important, nor in greater need of redefinition.
- New imperatives occasioned by our world in turmoil mean we must now magnify the definition of leadership to become LEAD WITH WE.
- Without a radical reimagining of the philosophy, form, and function of business, its leaders of today will become increasingly accountable for the cost to all tomorrow.
WITH
- WITH is a verb that creates the collective noun WE through all our decisions and actions to cooperate, to serve each other, to hold ourselves accountable to each other.
- WITH is the engine that drives the philosophy behind, and the actions of, our leadership.
- Put it simply, we’re always stronger together than we are apart.
WE
- All efforts lead to WE.
- This Higher WE encompasses us all working together with empathy, respect, and diligence for the benefit of each other, ourselves, other and the planet itself.
- Actually living and doing business that synergizes, enhances, nurtures, and bolsters – rather than ruins and degenerates – nature.
- This requires a fundamental shift in the way we perceive the world so that we can change the way we act in it.
Take the
We First Purpose Assessment
to find out if your company is Leading With We
Lead With We Podcast
Listen & Subscribe
“The LEAD WITH WE Podcast provides weekly case studies and insights from today’s most impactful brands and is the perfect complement to Simon’s book."
LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Simon Mainwaring dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
You’ll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand in a way that leads with we.
ORDER
LEAD WITH WE
TO RECEIVE THE EXCLUSIVE
TWO-PART ONLINE WORKSHOP NOW
ORDER NOW
Order one book or more from any retailer and receive the free two-part online workshop valued at $397 right away.
BUY 10 BOOKS
Offer: Two-part online workshop + signed/numbered page from manuscript + live Q&A
BUY 100 BOOKS
Offer: Two-part online workshop + signed/numbered page from manuscript + live Q&A + a dinner (limited to 20 people)
1. Order Lead With We from your favorite bookseller and copy your receipt number
2. Receive the Two-Part Online Workshop—How to Create a Purpose-Driven Movement. Submit your order details below:
HAVE SIMON SPEAK AT YOUR ORGANIZATION
A thought leader defining the future of business, branding, and leadership, Simon is a sought-after international speaker whose presentations engage and inspire audiences to think and act in new ways. He’s been voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine. In 2020, he was a Real Leaders Top 50 Keynote Speaker in the World. Customized packages that include the purchasing of books as part of Simon’s fees are available to provide added value for your audience.
For media inquiries regarding Simon Mainwaring and Lead With We please contact:
Jill Lindeman | jill@wefirstbranding.com | +1.310.450.0352
